Available for projects
André
Vidal dos Santos
Bridging marketing, technology, and gaming to create impactful digital experiences. Currently leading marketing strategy at OppaiMan Studios.
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Bridging marketing, technology, and gaming to create impactful digital experiences. Currently leading marketing strategy at OppaiMan Studios.
I'm André Vidal dos Santos, a multidisciplinary professional with 22 years of experience in communication, multimedia, gaming, and marketing. My career spans digital consumer behavior, sales training, and hands-on technology, building solutions that optimize workflows even when no tool exists yet.
I work as an independent contractor (Marketing Manager) for OppaiMan Studios, a global game studio selling across 50+ countries with a strong presence in the United States, China, and Russia. Their flagship titles are category best sellers on Steam, surpassing 1 million copies sold. As part of a 30+ person team, I lead growth strategies, brand positioning, community management, localization, and creative QA.
Led OppaiMan's marketing from niche to 1M+ copies sold. I plan launch campaigns, manage Steam page optimization, run targeted ads, coordinate influencer outreach, and time content drops to maximize wishlist conversions and day-one sales.
Built AI-powered pipelines that automate game translation, voice generation, and file delivery. I integrate tools like advanced prompt systems, automation scripts, and analytics dashboards to eliminate manual bottlenecks across production.
Designed a complete AI localization engine with cultural brains per country. Not just translation, but character-aware, emotion-driven voice generation delivered straight into the game directory. Solutions that didn't exist before I built them.
Converting intent, not just words. English-to-Portuguese adaptation that preserves tone, humor, and cultural nuance for Lusophone markets.
Meticulous scene review covering renders, lighting, audio, and story. Every frame inspected before reaching players.
Turning players into unconditional fans through science-backed engagement, beta testing programs, and direct community feedback loops.
Not your typical "paste into AI and translate." This is a complete intelligent pipeline I built from the ground up, with cultural brains for every region in the world, character-aware context, and automated voice generation.
As Marketing Manager, I'm the last line of defense before content reaches the community. Every scene, every render, every sound is reviewed to guarantee the quality players expect.
Every scene is reviewed for narrative coherence, character consistency, and emotional impact. Plot holes, dialogue contradictions, and pacing issues are caught before they reach players.
Every render is inspected for clipping issues, broken expressions, body positioning artifacts, and visual glitches. Characters must look natural and emotionally authentic in every frame.
Lighting must match the mood and time of day. Scene composition is reviewed for camera angles, depth, and visual storytelling. Every frame should feel cinematic.
Soundtrack must amplify emotions, not distract. Sound effects are checked for timing and impact. Voice acting is reviewed for delivery, emotion accuracy, and sync with dialogue.
Every issue is documented with screenshots, timestamps, and specific instructions. Reports go directly to the responsible team member. After fixes are applied, I re-review to confirm quality standards are met before sign-off.
A community isn't just an audience, it's the heartbeat of the game. I turned thousands of players into a loyal, self-sustaining ecosystem that actively contributes to the game's quality and success.
Strategic content posted across every community where our audience lives: Steam, Discord, Patreon, Reddit, social media. Each platform gets tailored messaging, not copy-paste.
Created an exclusive inner community where we share development progress and run beta tests. These members report bugs and issues that we fix before public release, catching problems early and making fans feel part of the team.
Turned the community into unconditional brand advocates using studied methods and scientific approaches to engagement, reward cycles, and emotional connection. This isn't guesswork, it's engineered loyalty.
The community is kept constantly active, engaged, and eagerly anticipating every update. Teasers, behind-the-scenes content, polls, and milestone celebrations. An ecosystem that never sleeps.
Trained by Chris Zukowski, the industry's leading Steam marketing consultant, through his acclaimed course "How to Make a Steam Page". Combined with hands-on experience launching best-selling titles, I turn store pages into high-converting sales machines.
by Chris Zukowski — Full-time game marketing consultant
The complete playbook for creating Steam pages that consistently attract shoppers, earn wishlists, and sell more copies. From algorithm mechanics to capsule art psychology, tag strategy, screenshot composition, trailer optimization, and conversion-driven copywriting.
From app creation to day-one sales, I architect every asset of a Steam launch with intention. Every text, image, and video is designed with player psychology in mind — engineered to convert browsers into buyers and wishlisters into fans.
Complete setup from app ID creation through Steamworks configuration. Pricing strategy, regional pricing, release date planning, early access decisions, and store page structure — all optimized for maximum algorithm visibility from day zero.
Every visual asset is crafted with player psychology in mind. Capsule art that stops the scroll, screenshots that tell a story and sell the fantasy, and trailers edited to hook in the first 3 seconds. Each asset is a conversion tool, not just decoration.
Every word on the Steam page is intentional. The short description hooks curiosity, the "About This Game" section sells the experience, and feature lists are structured to trigger desire. Written to exploit how players scan, read, and decide to buy — not just to describe the game.
Timing the launch for maximum visibility, coordinating wishlist notifications, planning update cadence, managing tags for algorithm reach, and post-launch optimization based on real conversion data. Every decision is calculated to maximize day-one momentum and long-tail sales.
OppaiMan Studios · Independent Contractor · Current
OppaiMan Studios is a global game studio with 1 million+ copies sold across 50+ countries, with a strong presence in the United States, China, and Russia. I work as an independent contractor within a 30+ person team. Their flagship titles are category best sellers on Steam. My work contributes directly to the studio's marketing, localization, QA, and community operations.
The studio's titles are category best sellers on Steam, reaching players in 50+ countries with a strong presence in the United States, China, and Russia.
Part of a 30+ person team that grew the studio from indie roots to a global operation with artists, writers, devs, and voice actors.
Hundreds of thousands of active fans across Steam, Discord, Patreon, and Reddit. A community I built, nurture, and turn into the studio's most powerful marketing channel.
Whether you need a marketing strategist, a localization expert, or a technology partner, I'm ready to bring value to your project.
